Logo:A specific symbol or design adopted by an organization to identify its products, services and staff for consumer awareness.
Branding:
The promotion of a particular product or company by means of advertising and distinctive design.
Website:
A digital informational brochure located on a connection to the Internet that maintains one or more pages on the(space)World Wide Web.
Host:
A computer that mediates multiple access to databases mounted on it or provides other services to a computer network, 24 hours a day.
Domain Name:
A distinct subset of the Internet with addresses sharing a common suffix or under the control of a particular organization or individual.
Advertising:
The activity or profession of producing advertisements for commercial products and services.
Marketing:
The action or business of promoting and selling products or services, including market research and advertising.
Public Relations:
The professional maintenance of a favorable public image by a company or organization or a famous person.
Social Networking:
The use of dedicated websites and applications to communicate informally with other users, or to find people with similar interests to oneself.
Social Marketing:
The professional use of dedicated websites and applications to communicate a favorable public perception for/by a company or organization.
Budgeting:
An estimate of income from advertising and expenditure for agency services for a set period of time.
Tag Line:
A catchphrase or slogan, as used in advertising, or the punchline of a joke.
Embroidery:
Complex stitching on textile garments of logotype or other design.
Screen Printing:
Forced ink onto (a surface) through a prepared screen of fine material so as to create a picture or pattern.
Printing:
Production of books, newspapers, magazines, etc. in large quantities, by a mechanical process involving the transfer of text, images, or designs to paper.
Stationery:
Printed writing paper, letterhead with matching envelopes.
Stickers:
Adhesive label or notice, generally printed or illustrated.
Video Production:
The system of recording, reproducing, or broadcasting moving visual images on or from "videotape" (replaced with digital media).
Brochures:
A small book or magazine containing pictures and information about a product or service.
Flyers/Fliers:
A small handbill advertising an event or product.
Catalogs:
A publication containing details and often photographs of items for sale, esp. one produced by a mail order company.
Menus:
Printed list of dishes available in a restaurant.
Score Cards:
Printed postcard-like flyer used to advertise an event and keep tally of strokes or goals.
Presentations:
Flash, Keynote or Powerpoint series of slides used as visual aid in a speech or as a silent communication at an event projected on a wall or screen.
Annual Reports:
Publicly traded companies require a fiscal account of activity for the shareholders. The design is usually elaborated to show success.
Magazine Design:
Formatting and elaboration of a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest.
Identity:
A specific symbol or design adopted by an organization to identify its products, services and staff for consumer awareness.
Pixel
A minute area of illumination on a display screen, one of many from which an image is composed.
Megapixels
One million pixels, used as a measure of the resolution in digital cameras.
DPI
Abbreviation: Manufacturing, "Dots per inch", a measure of the resolution of printers, scanners, etc.
LPI
Abbreviation: Printing, "Lines per inch", a measure of the amount lines of dots in a halftone.
PPI
Abbreviation: Computing, "Pixels per inch", a measure of the resolution of display screens, scanners, and printers.
Bit, Byte, Kilobyte, MB, GB, TB, PB, EB, ZeB, ZoB, BB...
Abbreviations: Units of information based on the bit. • 8 Bits = 1 Byte • 1024 Bytes = 1 Kilobyte • 1024 Kilobytes = 1 Megabyte • 1024 Megabytes = 1 Gigabyte • 1024 Gigabytes = 1 Terabyte • 1024 Terabytes = 1 Petabyte • 1024 Petabytes = 1 Exabyte - In 2000, 3 exabytes of information was created world wide. • 1024 Exabytes = 1 Zettabyte • 1024 Zettabyte = 1 Zottabyte • 1024 Zottabyte = 1 Brontobyte - that is a 1 followed by 27 zeroes.
CTRL
CONTROL key on a computer keyboard, sometimes abbreviated as CTRL.
CMD
COMMAND or APPLE key on a computer keyboard, sometimes abbreviated as CMD.